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Theory of Marketing (e-bog) af Ludicke, Marius
Ludicke, Marius (forfatter)

Theory of Marketing e-bog

546,06 DKK (ekskl. moms 436,85 DKK)
Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.
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Forfattere Ludicke, Marius (forfatter), Giesler, Prof. Dr. Markus (andet)
Forlag Deutscher Universitatsverlag
Udgivet 06.11.2007
Genrer Sales and marketing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783835091313

Beskrivelse

Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.