Understanding Consumer Choice (e-bog) af Foxall, G.
Foxall, G. (forfatter)

Understanding Consumer Choice e-bog

875,33 DKK (inkl. moms 1094,16 DKK)
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer ...
E-bog 875,33 DKK
Forfattere Foxall, G. (forfatter)
Udgivet 11 marts 2005
Genrer Sales and marketing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230510029
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.