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Why People (Don't) Buy (e-bog) af Thomas, Manoj
Thomas, Manoj

Why People (Don't) Buy e-bog

288,10 DKK
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
E-bog 288,10 DKK
Kan læses i vores apps til iPhone/iPad og Android. Kan læses i iBooks, på PC, Kindle og PocketBook
Forfattere Thomas, Manoj (forfatter)
Forlag Palgrave Macmillan
Udgivet 15.05.2015
Genrer Sales and marketing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781137466693

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.