Haase, Albert E. (forfatter)

Advertising Agency (RLE Marketing) e-bog

403,64 DKK (inkl. moms 504,55 DKK)

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest &quote;manuals&quote; on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, u...

E-bog 403,64 DKK

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Forfattere Haase, Albert E. (forfatter)

Forlag Routledge

Udgivet 19 september 2014

Længde 314 sider

Genrer Advertising

Sprog English

Format pdf

Beskyttelse LCP

ISBN 9781317638568

Beskrivelse

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "e;manuals"e; on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.