Encyclopaedia of Management for 21st Century (Effective Advertising Management) e-bog

With the advancement of science and technology and rapidly growing application of these in every walk of life have made obsolete the entire concept of conventional management theories and practices. Revolution in the field of computer, telecommunications, information system, production technology, globalization of business activities, transport and media has brought tremendous changes in the field of management, As such to equip oneself with latest knowledge about developments and researches in the field is must for a successful management professional of 21stcentury. Not only this, he has to undergo intensive training frequently to update his knowledge and skill. The present gigantic and outstanding work is designed to bring together the latest information on researches and developments in all branches of management studies. All the information derived from authentic sources is categorically organised in logical sequence. Encyclopaedic in nature, this will prove vade mecum to students, academics and management professionals.