Handbook of Research on Effective Advertising Strategies in the Social Media Age e-bog
3652,37 DKK
(inkl. moms 4565,46 DKK)
Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the...
E-bog
3652,37 DKK
Forlag
Business Science Reference
Udgivet
28 februar 2015
Genrer
Advertising
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781466681279
Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.