Handbook of Research on Effective Advertising Strategies in the Social Media Age (e-bog) af -
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Handbook of Research on Effective Advertising Strategies in the Social Media Age e-bog

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Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the...
E-bog 3652,37 DKK
Forfattere Recep (redaktør)
Udgivet 28 februar 2015
Genrer Advertising
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781466681279
Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.