Narrative Advertising Models and Conceptualization in the Digital Age e-bog
2190,77 DKK
(inkl. moms 2738,46 DKK)
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytellin...
E-bog
2190,77 DKK
Forlag
Business Science Reference
Udgivet
1 februar 2017
Genrer
Advertising
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781522523741
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.