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Publicity Handbook, New Edition (e-bog) af Carothers, Andrew J.
Carothers, Andrew J. (forfatter)

Publicity Handbook, New Edition e-bog

209,76 DKK (inkl. moms 262,20 DKK)
Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive ...
E-bog 209,76 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Carothers, Andrew J. (forfatter)
Forlag McGraw Hill
Udgivet 25 maj 2001
Længde 464 sider
Genrer Advertising
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780071612746

Beskrivelse

Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicistsdatabases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!