Green Branding e-bog
509,93 DKK
(inkl. moms 637,41 DKK)
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "e;green brands"e; in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social ps...
E-bog
509,93 DKK
Forlag
Springer
Udgivet
28 januar 2022
Genrer
Brands and branding
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9783658360603
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "e;green brands"e; in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "e;wooden radio"e; form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples.Inspiring for all who want to make green brands strong. Translated with www.DeepL.com/Translator (free version)