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Cases on Consumer-Centric Marketing Management e-bog

2190,77 DKK (inkl. moms 2738,46 DKK)
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This...
E-bog 2190,77 DKK
Forfattere Sandeep (redaktør)
Udgivet 31 juli 2013
Genrer Market research
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781466643604
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.