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  3. Choice-Based Conjoint Analysis
Choice-Based Conjoint Analysis (e-bog) af Chitturi, Pallavi
Chitturi, Pallavi (forfatter)

Choice-Based Conjoint Analysis e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
E-bog 436,85 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Chitturi, Pallavi (forfatter)
Forlag Chapman and Hall/CRC
Udgivet 3 august 2010
Længde 192 sider
Genrer Market research
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781420099973

Beskrivelse

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.