Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (e-bog) af -
Tapan Kumar (redaktør)

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics e-bog

2921,57 DKK (inkl. moms 3651,96 DKK)
The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research a...
E-bog 2921,57 DKK
Forfattere Tapan Kumar (redaktør)
Udgivet 25 oktober 2016
Genrer Market research
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781522509998
The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.