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Online Consumer Behavior (e-bog) af -
Scheinbaum, Angeline Close (redaktør)

Online Consumer Behavior e-bog

317,82 DKK (inkl. moms 397,28 DKK)
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the ...
E-bog 317,82 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Scheinbaum, Angeline Close (redaktør)
Forlag Routledge
Udgivet 4 maj 2012
Længde 400 sider
Genrer Market research
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781136342219

Beskrivelse

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.