Open Evaluation e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluationchallenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions....
E-bog
436,85 DKK
Forlag
Springer Gabler
Udgivet
10 april 2013
Genrer
Market research
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9783834944870
Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluationchallenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book "e;Open Evaluation"e; proposes a potential solution: integrating external stakeholders into the assessment ofproduct and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.