Segmentation in Social Marketing (e-bog) af -
Kubacki, Krzysztof (redaktør)

Segmentation in Social Marketing e-bog

1021,49 DKK (inkl. moms 1276,86 DKK)
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultim...
E-bog 1021,49 DKK
Forfattere Kubacki, Krzysztof (redaktør)
Forlag Springer
Udgivet 21 oktober 2016
Genrer Market research
Sprog English
Format epub
Beskyttelse LCP
ISBN 9789811018350
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.