Statistics for Marketing and Consumer Research (e-bog) af Mazzocchi, Mario
Mazzocchi, Mario (forfatter)

Statistics for Marketing and Consumer Research e-bog

473,39 DKK (inkl. moms 591,74 DKK)
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 75...
E-bog 473,39 DKK
Forfattere Mazzocchi, Mario (forfatter)
Udgivet 22 maj 2008
Længde 432 sider
Genrer Market research
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781446204016
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling