Agile PR e-bog

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.Today's news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor? Look no further!In Agile PR, individuals and businesses seeking to build either their brand or that of a client can learn how to:Use newscrafting to help you or your client be the newsPersonalize pitches to reporters and bloggersMaster the art of storytellingCreate branded hashtags that get sharedGain exposure at SXSW, TED, and other key conferencesGet bumped to the top of online searchesPunctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.