Dansk
Customer Relationship Management Systems Handbook e-bog
948,41 DKK
(inkl. moms 1185,51 DKK)
The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with
E-bog
948,41 DKK
Forlag
Auerbach Publications
Udgivet
19 juli 2002
Længde
264 sider
Genrer
Customer services
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781420000153
The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with