Entrepreneurial Management in Small Firms (e-bog) af Chaston, Ian
Chaston, Ian (forfatter)

Entrepreneurial Management in Small Firms e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter ...
E-bog 436,85 DKK
Forfattere Chaston, Ian (forfatter)
Udgivet 3 november 2009
Længde 272 sider
Genrer Small businesses and self-employment
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781446202197
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter on social entrepreneurship and family firms - Explores issues of Ethics and Corporate Social Responsibility - Packed with supporting "e;real world"e; case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed. - Learning features including learning aims, summaries, points for discussion, and further reading. - Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.