Entrepreneurial Management in Small Firms e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter ...
E-bog
436,85 DKK
Forlag
SAGE Publications Ltd
Udgivet
3 november 2009
Længde
272 sider
Genrer
Small businesses and self-employment
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781446242582
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter on social entrepreneurship and family firms - Explores issues of Ethics and Corporate Social Responsibility - Packed with supporting "e;real world"e; case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed. - Learning features including learning aims, summaries, points for discussion, and further reading. - Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.