Eye Opener for Small Medium Enterprises (Sme'S) (e-bog) af Mutale, Mathews
Mutale, Mathews (forfatter)

Eye Opener for Small Medium Enterprises (Sme'S) e-bog

40,46 DKK (inkl. moms 50,58 DKK)
My motivation for writing this text was to provide Small Business Enterprises(SMEs) with holistic, integrative view of Marketing and Business ProjectManagement. A holistic view focuses on how Marketing and BusinessProject Management contribute to strategic goals of an organization. Thelinkages for integration include the process selecting Marketing strategiesand projects that best support the s...
E-bog 40,46 DKK
Forfattere Mutale, Mathews (forfatter)
Forlag Xlibris US
Udgivet 13 marts 2013
Længde 91 sider
Genrer Small businesses and self-employment
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781479785629
My motivation for writing this text was to provide Small Business Enterprises(SMEs) with holistic, integrative view of Marketing and Business ProjectManagement. A holistic view focuses on how Marketing and BusinessProject Management contribute to strategic goals of an organization. Thelinkages for integration include the process selecting Marketing strategiesand projects that best support the strategy of a particular organization andthat in turn can be supported by the technical and managerial processesmade available by the organization to bring projects to completion. In theface of intense, worldwide competition many organizations have reorganizedaround a philosophy of innovation, renewal, and organizational learningto survive. This philosophy suggests an organization that is flexible andproject driven.