Business Planning in Transport (e-bog) af Simmons, Adam
Simmons, Adam (forfatter)

Business Planning in Transport e-bog

238,03 DKK (inkl. moms 297,54 DKK)
If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined man...
E-bog 238,03 DKK
Forfattere Simmons, Adam (forfatter)
Udgivet 29 maj 2017
Længde 416 sider
Genrer Transport industries
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781908135834
If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined management disciplines, so chapters include advice on pricing and product strategy, marketing, linear programming, regression analysis, queuing theory and investment appraisal techniques as well as economics. All have impact on assessing changes in supply, demand, revenue and costs, so it is important to be aware of these techniques and understand how what they monitor affects the overall health of any business. Using globally sourced examples, Adam demonstrates how these methods can be applied across the industry and are relevant to more than a single country, region or city.