Retailing Principles Second Edition e-bog
875,33 DKK
(inkl. moms 1094,16 DKK)
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in ...
E-bog
875,33 DKK
Forlag
Fairchild Books
Udgivet
1 september 2014
Længde
592 sider
Genrer
KNPR
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781501305986
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.