Retailing Principles Second Edition (e-bog) af Lynda Rose Poloian, Rose Poloian

Retailing Principles Second Edition e-bog

729,17 DKK (inkl. moms 911,46 DKK)
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in ...
E-bog 729,17 DKK
Forfattere Lynda Rose Poloian, Rose Poloian (forfatter)
Udgivet 15 marts 2013
Længde 592 sider
Genrer KNPR
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781628927191
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.