Retailing Principles Second Edition e-bog
729,17 DKK
(inkl. moms 911,46 DKK)
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in ...
E-bog
729,17 DKK
Forlag
Fairchild Books
Udgivet
15 marts 2013
Længde
592 sider
Genrer
KNPR
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781628927191
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.