Encyclopaedia Of Travel, Leisure And Tourism Management e-bog

This publication titled, ';Encyclopaedia of Travel, Leisure and Tourism Management' tries to create a holistic understanding of tourism related issues and provides readers with an integrated perspective on the subject. An introductory overview of evolution and development of travel and tourism is given and issues related to continuity and change in tourism are analyzed in detail with highlights on tourism megatrends, opportunities and obstacles. Overview of travel and tourism around the world is provided. Similarly, overview of geography of travel and tourism is given. Focus lies on concepts in tourism, tourist satisfaction, travel and tourism marketing. Information sources and techniques for tourism planning and management are outlined in detail with highlights on attitudes and measurements. Similarly, the role of research and questionnaire in tourism planning and management are described. Select tools and techniques of measurement of tourism phenomena and resources assessment are discussed. Focus also lies on tourism research value, design and calculation of carrying capacity. Issues associated with planning, development and certification of sustainable tourism are elaborated upon briefly. Related WTO recommendations to government for supporting and/or establishing national certification systems for sustainable tourism are described in brief.