Intercultural Organizational Communication - Five Corporate Cases in Japan (e-bog) af Lisbeth Clausen
Lisbeth Clausen (forfatter)

Intercultural Organizational Communication e-bog

161,80 DKK (inkl. moms 202,25 DKK)
Japan is an important and interesting market for Danish companies, as it is a highly profitable one and the quality expectations of Japanese consumers mean that products accepted in Japan are quality-stamped worldwide. Experience in the Japanese market also provides an advantageous stepping stone with respect to the rapidly developing Chinese market. Nevertheless, cultural issues and the compl...
E-bog 161,80 DKK
Undertitel Five Corporate Cases in Japan
Forfattere Lisbeth Clausen (forfatter)
Forlag CBS Press
Udgivet 3 oktober 2011
Længde 202 sider
Genrer Media, entertainment, information and communication industries
Sprog English
Format epub
Beskyttelse Adobe DRM
ISBN 9788763099721
Japan is an important and interesting market for Danish companies, as it is a highly profitable one and the quality expectations of Japanese consumers mean that products accepted in Japan are quality-stamped worldwide. Experience in the Japanese market also provides an advantageous stepping stone with respect to the rapidly developing Chinese market. Nevertheless, cultural issues and the complexities of penetrating the Japanese market provide substantial challenges for Danish companies. This book presents and analyzes the cultural lessons learned from the perspective of both Danish headquarters and their Japanese subsidiaries and alliance partners. The book is targeted at bachelor, master and MBA students in cross-cultural communication and management. Business professionals will also find inspiration and interesting insights applicable to their own organizations concerning the management of cross-cultural communication between headquarters and subsidiary/alliances.