Search Analytics for Your Site e-bog
288,10 DKK
(inkl. moms 360,12 DKK)
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to...
E-bog
288,10 DKK
Forlag
Rosenfeld Media
Udgivet
6 juli 2011
Længde
224 sider
Genrer
UDBR
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781933820040
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.