10 Ways To Write More Effective Ads e-bog
25,00 DKK
(inkl. moms 31,25 DKK)
What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It's none of the above. Advertising is salesmanship multiplied.?Nothing more.?And advertising copy, or copywriting, is salesmanship in print.?The purpose of a copywriter's job is to sell. Period.?The selling is accompl...
E-bog
25,00 DKK
Forlag
Otbebookpublishing
Udgivet
27 december 2015
Genrer
Self-help, personal development and practical advice
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9783943686524
What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It's none of the above. Advertising is salesmanship multiplied.?Nothing more.?And advertising copy, or copywriting, is salesmanship in print.?The purpose of a copywriter's job is to sell. Period.?The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. Enjoy your ebook "e;10 Ways To Write More Effective Ads"e;!