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  3. Identify and Evaluate Advertising
Identify and Evaluate Advertising (e-bog) af Bodden, Valerie
Bodden, Valerie (forfatter)

Identify and Evaluate Advertising e-bog

359,43 DKK (inkl. moms 449,29 DKK)
What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and m...
E-bog 359,43 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Bodden, Valerie (forfatter)
Forlag Lerner Publications â„¢
Udgivet 1 januar 2015
Genrer YQC
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781467762304

Beskrivelse

What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.